Free Ticket Friday: how we bring new audiences to your event

Free Ticket Friday: how we bring new audiences to your event

Every promoter knows the feeling. Your regulars will turn up, but the hard part is reaching people who’ve never been to your event before.

That’s where Free Ticket Friday comes in. Free tickets, new fans. Not a bad way to end the week.

What is Free Ticket Friday?

It’s our social giveaway for promoters. You provide the tickets, we put your event in front of our social community, and people enter for a chance to win. We post on Friday and pick the winner on Tuesday.

What do you need to provide?

Not much. Two comp tickets, or a family pass if it suits your show. A family pass works well for a family-friendly fireworks show, or for school holiday events.

Fill the sessions that need it most

You choose which shows the comps are for. That makes it a handy way to give your less popular show times a boost, instead of giving away seats at sessions that were always going to sell out.

Keep the momentum going after the giveaway

Not everyone who enters will win, but they’ve still shown interest. Paid ads can follow up with those people afterwards and give them a nudge to buy tickets of their own. Our team can run these on your behalf, and we’re happy to talk through what suits your event.

Real results

One recent winner had never been to the event before. After winning their tickets, they went on to buy more for their family members. One giveaway turned a first-timer into a paying customer, with extra ticket sales on top.

Is it right for your event?

Free Ticket Friday works for all kinds of events, from concerts and theatre to festivals and family shows. It’s especially handy when you want to reach people who’ve never been to your event, or fill the sessions that have room to spare.

Want to run one for your event?

Our NZ-based team can help you work out which shows to put forward. Get in touch with our marketing team marketing@iticket.co.nz and let’s get your next giveaway lined up.