Q Theatre & iTICKET Create New Partnership

Landmark partnership announced with Q Theatre

We have some huge news to share - music to the ears of the Aotearoa events scene. We’ve officially entered into a landmark partnership with Queen Street venue Q Theatre, the home of multi-form performing arts in midtown Tāmaki Makaurau, Auckland.

This isn’t just a change in software. It’s a collaboration between two local organisations deeply committed to the growth and sustainability of the arts sector in Aotearoa, underpinned by world-class innovation and hands-on industry support.

Why this matters for the arts - and for promoters

Q Theatre is a vital hub for creativity in New Zealand, and it deserves a ticketing partner that understands the local landscape. As an NZ-grown and owned team, we know what makes Kiwi audiences tick - and what promoters need to succeed.

Our Chief Commercial Officer, Sarah Cowley, puts it best:

“This is more than just a ticketing provider change; it’s a commitment to the future of performing arts. Q Theatre is a vital hub for enabling performing arts in Aotearoa. Our innovative ticketing technology, combined with deep industry knowledge and support, ensures Q hirers and producers have access to world-class ticketing, meaningful data and insights, and the service needed to grow audiences and thrive.”

Whether you’re a producer planning a season, a promoter scaling your events, or a patron discovering your next favourite show, this partnership is designed to deliver a better experience at every stage.

What Q Theatre has to say

“We are delighted to outsource our ticketing to iTICKET. We recognise the tremendous benefit this brings to Q, our hirers, patrons and the wider industry in terms of functionality, industry support, knowledge and excellent ticketing service,”  Sally-Anne Kerr, Chief Executive, Q Theatre

What you can expect from this long-term partnership

• Cutting-edge innovation – Transitioning to our award-winning, agile ticketing model
• Local, dedicated care – Real humans providing expert guidance and hands-on support
• Unparalleled service – A shared commitment to the growth and evolution of the arts sector in New Zealand

We’re proud to be supporting the incredible team at Q Theatre and look forward to helping their hirers and producers connect with audiences more effectively than ever.

🎟️ See you at a show soon.